WORLD PREMIER

THE BIRTH OF THE CULT

As part of its global debut, Maison Sanguine unveils its first major night in Dubai on December 31st with The Birth of the Cult. This inaugural moment marks the official foundation of the House and accompanies the transition into the new year as the beginning of a new cycle. Conceived as a defining introduction, the evening presents the aesthetic, vision, and codes that will shape the world of the House.

For this premiere edition, Dubai becomes the stage for a nocturnal creation where culture, design, and innovation unite to announce a new way of celebrating. Throughout the night, a series of signature moments will seal the House’s entry into its own era, gathering an international community around an occasion destined to become a reference.

FROM PARIS TO DUBAI

Dubai stands today as a singular global nexus — a place where culture, innovation, and strategic influence converge. Here, new ways of living, creating, and celebrating take shape, within a city whose vertical rise and territorial mastery reflect a vision firmly oriented toward the future.

On this night, Maison Sanguine reveals an atmosphere defined by intention and clarity. The Birth of the Cult marks a moment of transition the establishment of the House’s codes and the opening of a new cycle.

CELEBRATION DETAILS

Dates:

31 December 2025

Times:

10:00 PM - 04:00 AM

Location:

Dubai, United Arab Emirates

Admission:

By invitation only

Registration:

Available on the website

THE SIGNATURE OF THE HOUSE

Maison Sanguine shapes its celebrations as sovereign moments, composed with intention, precision, and a mastery of atmosphere. Shadows, light, silhouettes, and movement form a distinctive visual language that elevates each night into a cinematic tableau. In every city, the House asserts a singular aesthetic vocabulary where presence, style, and energy converge to define a new culture of the night.

Each celebration reveals a defining instant reserved for those who stand at the heart of the House. Discreet yet unmistakable, this moment seals the identity of the night, a gesture that unifies the community, sets the tone of the era, and affirms Maison Sanguine’s position among the world’s most influential gatherings. It is not announced. It is lived. And for those who witness it, it becomes a reference.